Our Story

From a simple idea to Malaysia's most trusted ride-hailing service.
Discover how Speed is transforming urban mobility, one ride at a time.

Building the Future of Transportation

Founded in 2020, Speed emerged from a simple observation: while technology was advancing rapidly, the human element in transportation was being left behind.

We believed that ride-hailing could be more than just getting from point A to B. It could be about creating connections, supporting communities, and driving positive change.

Today, Speed Luxe Sdn Bhd operates across Malaysia, connecting millions of riders with thousands of driver-partners who share our vision of technology-powered, people-first transportation.

5M+

Rides Completed

50K+

Active Drivers

100+

Cities

Our Purpose

🎯

Mission

Empowering riders and drivers through tech-driven, people-first transport. We combine cutting-edge technology with genuine human care to create transportation experiences that matter.

🚀

Vision

To redefine urban mobility where every ride delivers dignity, trust, and progress. We envision a future where transportation brings communities closer and creates opportunities for everyone.

Our Core Values

The principles that guide every decision we make and every ride we facilitate

💝

Empathetic

We listen, support, and genuinely care for both riders and drivers.

🚀

Progressive

Always improving with new ideas and better ways to serve people.

🛡️

Reliable

Dependable at every touchpoint. Trust built into the system.

💡

Inventive

Innovation with a human purpose. Redefining what e-hailing feels like.

Leadership Team

Meet the people driving Speed's vision forward

👤

Ahmad Rahman

Chief Executive Officer

20+ years in tech and transportation innovation

👤

Sarah Chen

Chief Technology Officer

Former Silicon Valley engineer, AI specialist

👤

Raj Kumar

Chief Operations Officer

Expert in scaling marketplace operations

👤

Lisa Wong

Chief People Officer

Building people-first culture at scale

Our Journey

2020

The Beginning

Speed Luxe Sdn Bhd founded with a vision to transform urban mobility

2021

First Million Rides

Reached 1 million rides and expanded to 25 cities

2022

National Expansion

Launched in all major Malaysian cities with 20K+ drivers

2023

Tech Innovation

Introduced AI-powered safety features and real-time support

2025

Market Leader

5M+ rides completed, recognized as Malaysia's most trusted ride-hailing app

Awards & Recognition

🏆

Best Ride-Hailing App

Malaysia Tech Awards 2024

⭐

Top Employer

HR Asia Best Companies 2024

🌟

Innovation Excellence

MDEC Digital Innovation 2023